Unboring Boring was a global brand campaign by Picsart created in 2022. The team went to the real town of Boring, Oregon and helped three small businesses redesign themselves using Picsart's app, through playful, DIY creativity.

I led the design and production of the campaign’s website: an immersive, award-winning digital experience that showcased the campaign, the redesign of local businesses, and how, in actionable steps, anyone can use Picsart's product to “un-bore” their world.